Yes Johari in the streets of Tokyo!
We recently produced a collection for the Japanese market courtesy of Mr. Imazawa (Hiden) of Maasai market in Tokyo. Hiden was introduced to Johari Designs by a friend who loved our work. Likewise upon seeing our 2009 and 2010 collections Hiden could not resist the temptation of buying our clothes to sell in his shop back home. He adored their uniqueness particularly the African story depicted on the various prints. He was convinced that the clothes will do well in the Japanese market.
We customised various designs to fit the Japanese style and to suit Mr Imazawa's requirements.
This has been an awesome experience for us at Johari; developing the collection and finally having it ready for the market.
Lookout for Johari in Japan 2 for an update on the progress and pictures.
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