Johari Archives

The progress of the Johari products in Tokyo Japan is remarkable!

As per the display inside Mr. Imazawa's (Hiden) shop- Maasai Market in Tokyo and the sales recorded, it’s apparent that the clothes have fitted well into the Japanese market. Mr. Imazawa is happy with the progress saying that the performance of the clothes has surpassed his expectations. His clients have commented that the collection is unique and suitable for a day to day wear.

He has sold out most of the pieces and reported a remarkable response on the rest.

Some of the pieces that have been sold out are the Japanese pants. This are the traditional Japanese pants made from locally sourced fabric endowed with johari prints.

We are currently working on a variety of ideas which we have received from Mr. Imazawa on new designs that could be added to this collection. These are basically Japanese styles with an African touch.

Yes Johari in the streets of Tokyo!

We recently produced a collection for the Japanese market courtesy of Mr. Imazawa (Hiden) of Maasai market in Tokyo. Hiden was introduced to Johari Designs by a friend who loved our work. Likewise upon seeing our 2009 and 2010 collections Hiden could not resist the temptation of buying our clothes to sell in his shop back home. He adored their uniqueness particularly the African story depicted on the various prints. He was convinced that the clothes will do well in the Japanese market.

We customised various designs to fit the Japanese style and to suit Mr Imazawa's requirements.

This has been an awesome experience for us at Johari; developing the collection and finally having it ready for the market.

Lookout for Johari in Japan 2 for an update on the progress and pictures.